As per our expert guidance and experience he suggested best advertising season in the Indian market can be found as below

The best advertising season for the Indian market is the –

(1) Festive season: The Festive season, which runs from August to November. This is the time of year when people are in a festive mood all across in pan India and are more likely to spend money. Some of the major festivals during this time prominent festival start from Ganesh Chaturthi, followed by Navratri, Dussehra, Diwali and end with Chhath puja. During this time, there is a lot of advertising activity across all media channels, including television, print, radio, and digital along with outdoor branding. Brands take advantage of this opportunity to reach a wider audience and boost sales. Some of the key industries that see a lot of advertising during the festive season in India are – FMCG, Automobile, Retail, Jewellery, Travel & Tourism.

Here are some of the reasons why the festive season is the best time to advertise in India:

Increased spending: People tend to spend more money, as they are buying gifts for family and friends, or decorating their homes. This makes it a good time to promote products and services that are related to these occasions. For example, brands of electronic goods, home appliances, clothing, Jewellery, and food items see a significant increase in sales during this time.

Increased media consumption: People are more likely to watch television, read newspapers, and listen to the FM radio during the festive season. Also one can add digital media such as Youtube, Google, Facebook, Instagram due to increase in digital media consumption now a days. This means that your advertising is more likely to be seen and heard by a wider audience.

Increased brand awareness: Advertising during the festive season can help to raise brand awareness and create a positive association with your brand in the minds of consumers. This can lead to increased sales in the long run.

Competition: There is a lot of competition among brands during the festive season, as everyone is trying to get their products and services noticed. This means that you need to make sure your advertising is creative and effective in order to stand out from the crowd.

Opportunity to launch new products: The festive season is a good opportunity to launch new products or services. This is because people are more likely to be open to trying new things during this time.

(2) Winter season: Indian advertising market is on demand during the winter season, especially from Christmas to Valentine’s Day.

The winter season is also a time for many special occasions, such as Wedding functions, Events, Christmas, New Year’s Eve, Valentine’s Day, etc. These occasions are often accompanied by gift-giving, which creates another opportunity for businesses to advertise their products. The winter season is also a time for new trends to emerge, such as new fashion trends, food trends, and travel trends due to which the demand of hospitality industry can increased. Businesses can use advertising to capitalize on these trends by promoting their products and services as being associated with the latest trends. Overall, the winter season is a major marketing opportunity for businesses of all kinds. By understanding the trends and demographics of the winter market, businesses can create effective advertising campaigns that reach their target audience and drive sales.

(3) Summer Season: This is a time when people are more likely to spend money on Education industry, travel, leisure, and entertainment. As a result, businesses in these industries are more likely to advertise during this time.

However, the Indian advertising market is on demand during this season for a few reasons;

Festival season: March & April is the time for several festivals in India, such as Holi, Navratri and other regional festivals.

Seasonal Events and Holidays: Summer season hosts several significant holidays and events that could drive advertising demand. For example, International Women’s Day, Mother’s day, Father’s day and the start of spring can all be opportunities for businesses to create themed ad campaigns and promotions.

Beginning of the financial year: The Indian financial year starts on April 1st, so March is the last month of the previous financial year. This is a time when businesses are finalizing their budgets and making plans for the New Year. As a result, they are more likely to invest in advertising to promote their products and services.

Pre-election spending: India is due to hold general elections in 2024. As a result, political parties are likely to increase their advertising spending in the months leading up to the elections. This is likely to have a positive impact on the overall advertising market in India.

Tax Season: March is the time when individuals and businesses are focused on filing taxes. This could present advertising opportunities for financial services, accounting software, and other related products or services.

Educational services: This is the time where many schools and universities starts the admission procedure for their first batch. This could lead to increased advertising for school supplies, uniforms, and educational services.